WhatsApp, Messenger and Instagram
An AI chatbot for WhatsApp, Messenger and Instagram
Connect a WhatsApp Business number, a Facebook Page or an Instagram account, and your intoCHAT agent answers the people who write to you there, with the same knowledge, instructions and actions as your website chat. Your team can pause the AI and reply from the transcript.
Visitor: Hi, do you also repair e-bikes, or only regular bikes?
Agent: Yes, we service and repair e-bikes as well as regular bikes. For a battery or motor problem, please bring the charger along. The workshop is open Monday to Saturday, 9:00 to 18:00.
Visitor: Do I need an appointment, and how long does a repair take?
Agent: You can drop your bike off without an appointment during opening hours. Most repairs are done within three working days, and we let you know before any work that costs more than the quote.
Customers write where they already chat
Are you open on Sunday? Do you ship abroad? How much is a repair? Many customers would rather send a WhatsApp message or an Instagram DM than fill in a contact form, and they expect an answer soon. For a small team, every message app is one more inbox to watch, and the same questions arrive in all of them, often outside business hours. The answers usually exist already, on your website and in your documents.
Why connect your AI agent to WhatsApp, Messenger and Instagram
It is the agent you already trained, now answering in the apps your customers use.
Answers where customers write
People message your WhatsApp Business number, your Facebook Page or your Instagram account as usual, and the agent replies in the same chat, usually within a few seconds.
Trained on your own content
The agent answers from the sources you trained it on, such as website pages, files, text and Q&A pairs, and follows the same instructions and guardrails as in the website widget.
Your team can take over
Every conversation appears on the agent's Conversations tab with a WhatsApp, Messenger or Instagram badge. Pause the AI, reply from the transcript, and your message is sent through the channel.
Follows Meta's 24-hour rule
The agent only answers messages people sent. It never writes first and sends no marketing or template messages, and your team replies within 24 hours of the person's last message.
One agent for every channel
The website widget, WhatsApp, Messenger and Instagram can all be answered by the same agent. Update its knowledge once and every channel answers with it.
How to connect WhatsApp, Messenger and Instagram
Open the Channels card
Open your agent, go to the Share tab and find the Channels card. Channels are available on Starter and up, and the account owner and admins connect them.
Connect WhatsApp
Choose WhatsApp and Sign up with Meta, enter a 6-digit Two-step verification PIN and click Connect WhatsApp. In Meta's window, choose your business portfolio, WhatsApp Business Account and display name, then add and verify the number by SMS or call.
Connect Messenger or Instagram
Choose Messenger or Instagram and Log in with Facebook, allow access to your Page, and click Connect next to the Page or Instagram account. Instagram needs a professional account linked to a Facebook Page, with Allow access to messages turned on in the Instagram app.
Send a test message
Write to the number from your own phone, or to the Page from another Facebook account, and the answer arrives in the chat. If the login windows are not an option, Connect with a token uses a system user or Page token instead.
WhatsApp, Messenger and Instagram details
Three channels, one agent
Connect a WhatsApp Business number (WhatsApp Cloud API), a Facebook Page or an Instagram professional account. Each one counts as one channel: 3 per agent on Starter, 6 on Pro and 20 on Enterprise.
Text replies made for messaging apps
The agent replies with text. Long replies are split into several messages, six at most, links are written out in full, and buttons and product cards from your actions are sent as "label: link" lines.
Reads text, photos and PDFs
With visitor attachments on, photos and PDF documents up to 4 MB are read like files sent in the widget. Voice notes, videos, stickers and locations get a short, polite reply asking for text, photos or PDFs.
Actions and procedures
Server-side API actions, procedures, hand-off by email and order lookups work as in the widget. Forms, the lead form, booking times and follow-up question buttons can't be shown in a messaging app, so they aren't offered there.
Human takeover from the transcript
Pause AI stops the agent in one conversation, and the reply box sends your message through WhatsApp, Messenger or Instagram. The AI resumes by itself 24 hours after the last team pause or reply. The owner, admins and editors can take over.
Meta's 24-hour rule built in
The agent only answers messages people sent and never writes first. Your team's replies are possible within 24 hours of the person's last message; after that, the reply box says so.
Limits that protect your plan
One person can send up to 60 messages per hour to one channel; further messages that hour are saved without a reply. A number, Page or Instagram account answers for one agent at a time.
Contacts, filters and API
WhatsApp numbers and profile names become contacts with the source WhatsApp. Channel conversations can be filtered by channel and show whatsapp, messenger or instagram as the channel in the REST API and the MCP server.
Frequently asked questions
What is a WhatsApp AI chatbot?
A WhatsApp AI chatbot answers the messages people send to a business on WhatsApp with an AI model and the business's own content. With intoCHAT it is the same agent that can answer on your website: connect a WhatsApp Business number, a Facebook Page or an Instagram account, and it replies there with your sources, instructions and actions.
Which plan do I need?
Channels are included from Starter: 3 per agent on Starter, 6 on Pro and 20 on Enterprise, where a WhatsApp number, a Page and an Instagram account each count as one. Each AI reply counts on your plan exactly as in the website chat: one message with the default model, more with a larger model. Your team's replies don't count. Free agents can't connect channels.
Can the agent send WhatsApp template messages or broadcasts?
No. The agent only answers messages people sent. It never writes first and sends no marketing, broadcast or template messages, so intoCHAT isn't a tool for outbound WhatsApp campaigns. It is for answering the people who contact you.
What is Meta's 24-hour rule?
Meta lets a business answer only within 24 hours of the person's last message. The agent always answers a message that just arrived, so it is within the window. Your team's replies from the transcript are possible only within 24 hours of the person's last message; after that, you can answer once they write again.
How does my team take over a conversation?
Open the WhatsApp, Messenger or Instagram conversation on the Conversations tab. Pause AI stops the agent in that conversation, and the reply box sends your message to the person through the channel, which also pauses the AI. Click Resume AI to hand it back; otherwise the AI resumes by itself 24 hours after the last team pause or reply.
What can the agent read in messages?
Text, and with visitor attachments on, photos (PNG, JPEG, WebP, GIF) and PDF documents up to 4 MB, with any caption as the message. Voice notes, videos, stickers, locations and larger or other files aren't read; the person gets a short, polite reply asking for text, photos or PDFs.
Can it show forms, the lead form or booking times?
No. Forms, the lead form, booking times, follow-up question buttons and source links can't be shown in a messaging app, so the agent doesn't offer them there. Contact details people type are still saved as leads, and hand-off by email, API actions, procedures and order lookups work as in the widget.
What do I need to connect WhatsApp?
A Meta (Facebook) account that can manage your business and a phone number that can receive an SMS or call for verification. Sign up with Meta connects the number to the WhatsApp Cloud API. A number in use in the WhatsApp or WhatsApp Business app must be removed from it first, unless Meta offers to keep using the app with it. A number answers for one agent at a time.
Answer WhatsApp, Messenger and Instagram from your own content
Create your agent free and train it on your content, then upgrade to Starter and connect a channel on the Share tab.
Create your agent freeFree plan, no credit card needed.