For car dealerships and workshops
An AI chatbot for car dealerships that knows your stock and your service hours
intoCHAT reads your vehicle pages, financing information and workshop details, then answers buyers and service customers on your website at any hour. When someone wants a test drive, it takes their phone number or email, or sends them to your booking page.
Visitor: Is the grey 2021 hybrid estate on your used cars page still available? Does it have a tow bar?
Agent: It is on our used cars page with 41,000 km, a detachable tow bar and a full service history. Our sales team can confirm that it is still available today.
Visitor: Can I test drive it on Saturday?
Agent: Test drives are arranged by our sales team. You can pick a time on our test drive page, or leave your phone number here and they will call you about Saturday.
Visitor: Sure, you can reach me on 07700 900123.
Agent: Thank you. Our sales team will call you on that number to arrange the test drive. On Saturdays our showroom is open from 9:00 to 16:00.
The same questions arrive while your sales team is busy
Is this car still available? Does it have a tow bar? Can I finance it? When is the workshop open? Most of these answers are already on your website, but buyers ask them in the evening and on Sundays, when nobody is there to reply. By Monday, many of them have contacted another dealer.
What changes when your website answers back
Answers about the cars on your site
The agent answers from the vehicle pages it has read: equipment, mileage, fuel type, price and color. It says when it doesn't know instead of guessing.
Test-drive requests become leads
When a visitor wants to see a car, the lead form collects their phone number or email. You get an email alert and can read the full conversation behind the request.
Replies outside opening hours
Evening and weekend visitors get an answer straight away, and their contact details are waiting for your sales team in the morning.
Financing and leasing questions
Upload your financing brochures and conditions, and the agent explains your published options. For a personal quote, it points buyers to your finance calculator or your team.
Replies in the buyer's language
Visitors can ask in their own language and the agent answers in the same one, using your content.
How to set it up for your dealership
Add your website
Paste your dealership's URL. intoCHAT finds up to 500 pages, including vehicle listings rendered with JavaScript. Exclude paths you don't need, such as old blog archives.
Upload brochures and conditions
Add PDFs such as financing conditions, warranty terms and service price lists. Add Q&A pairs for answers that must be worded exactly, like your trade-in process.
Set up the lead form
Choose when the form appears, for example when someone mentions a test drive or a trade-in, and who receives the email alert.
Add the script to your site
Paste one script tag before the closing body tag, or use the WordPress plugin. Test everything in the playground first.
What intoCHAT does for a dealership
Hybrid search over your content
Answers come from your vehicle pages, PDFs and Q&A pairs through semantic and keyword search, so exact model names and equipment codes are found too.
Live stock through your own API
If your inventory system has an HTTP API, a custom API action lets the agent look up current stock during the chat. Without one, it answers from the pages it read, so crawl again after stock changes.
Flexible lead triggers
Show the lead form manually, when the AI decides, after a number of messages, on keywords like test drive or trade-in, or a mix. It asks at most three times per conversation.
Leads and chat logs
Filter leads, export them as CSV and open the conversation behind each one. Search chat logs to see what buyers ask most.
Matches your brand
Brand import pulls your logo and colors from your website. Set the bubble position, avatar, welcome message and suggested questions.
Q&A pairs take priority
Write exact answers for warranty, trade-in or service questions. Q&A answers rank above other sources.
Frequently asked questions
Can the chatbot book test drives?
No. intoCHAT does not book appointments or connect to calendars. The agent answers questions about the car, collects the visitor's phone number or email through the lead form, or links to your own test-drive booking page. If your booking system has an HTTP API, you can connect it with a custom API action.
How does the chatbot know which cars are in stock?
It answers from the vehicle pages it read during the last crawl. Retraining is manual, so crawl your site again after your stock changes. For live availability, connect your inventory system's API as a custom API action.
Can it answer financing and leasing questions?
Yes, from the information you publish or upload, such as financing conditions or leasing brochures. It explains your published options and points buyers to your sales team or calculator for a personal quote. It does not make credit decisions.
Does it work for workshops and service departments?
Yes. Add your service pages, opening hours and price lists, and the agent answers questions about inspections, tyre changes and repairs. Service appointment requests can go through the lead form or a link to your booking page.
How do test-drive requests reach my sales team?
Every new lead sends an email alert to you and up to five more addresses. The leads table shows the email or phone number and links to the full conversation, so your team knows which car the visitor asked about.
How do I add the chatbot to my dealership website?
Paste one script tag before the closing body tag of your site. You can also use the official WordPress plugin, an inline iframe or a direct share link.
Put an AI chatbot on your dealership website
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